This course will guide participants through various promotional strategies and mediums used by businesses today. Understand consumer insights, research processes and develop a final marketing plan based on your findings, ready for execution. This programme is crafted for individuals seeking to enter or further enhance their marketing skillsets. At the end of the programme, participants will develop a marketing campaign strategy based on a brand of their choice.
There is no entry requirement for this course
Use of creative works and services
Strategic marketing planning
Target market research and planning
Key factors influencing buying
Customer relationships management
Strategic executions and planning
7pm - 10pm
Once per week
Contact hours: 30 Hours
There will be a short test to evaluate student's understanding of the course.
Successful graduates from this programme will be issued a Statement of Attainment from WDA.
Non- refundable, payable upon registration
Course Fees (Before Subsidy)
Inclusive GST (7%)
Note: Local Students may receive course fee subsidy of up to 95% and may use their SkillsFuture credits to pay for the course.