Academic Requirements

• At least 10 years of formal education or equivalent or pass the placement test of SCI
• English Language with IELTS 5.5 & above or GCE ‘O’ Level graded C6 or better or pass SCI language proficiency test or equivalent

Non-Academic Requirements

• At least 16 years old and above

Modules Covered

• Core
  • DIBM 101 Business Law & Ethics
  • DIBM 102 Business Statistics
  • DIBM 106 Principles of Information Systems
  • DIBM 107 Principles of Management
  • DIBM 108 Principles of Marketing
  • DISMM 101 Introduction to Social Media Marketing
  • DISMM 102 Social Media Framework and Strategies
  • DISMM 103 Social Media Tools Management
  • DISMM 104 Strategic Social Media Planning
  • ADIBM 106 Operations Management
  • ADISMM 101 Social Media Management
  • ADISMM 102 Social Media Monitoring and Analytics
  • ADISMM 103 Utilising and Integrating Social Media Channels
  • ADISMM 104 Social Media Business Planning
  • ADILOM 105 The Future of Social Media
• Optional
  • DIBM 103 International Business
  • DIBM 104 Organizational Behaviour and Culture

Delivery Mode

• Full-time/Part-time

Duration

• Full-time: 15 Months
• Part-time: 15 Months

Timetable

Commencement Dates

• January
• April
• July
• October

Assessment Methods

• This course is assessed by written Assignments 50% & written examinations 50%.  

Graduation Criteria

• Local students (Singaporeans & PR) and students with Dependent Pass, attendance must not less than 75% and not absent for more than 7 days in a row. 
• International students’ (Student’s Pass holders) attendance must not less than 90% and not absent for more than 7 days in a row. 

Awards

• Advanced Diploma in Social Media Marketing

Full-time

Part-time